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7-Election Sells Support With Your Coffee
How do you advertise for something as simple as coffee? Easy: Just sell something else! By turning the mundane task of picking a cup for your morning coffee into “7-Election 2008”, 7-Eleven has...
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Sony Ericsson Shot Their Busty Ad With A Mobile Phone
To ‘show off’ the capabilities of the camera in the new C905, Sony Ericsson shot their entire print campaign using just the phone itself. Sure, the ad was done in a studio setting with a tripod,...
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Tabbloid Helps HP Sell Ink
Blogs moved news from paper to computer, but Hewlett-Packard hopes to move blogs from computer back to paper with Tabbloid, a free service that turns your favorite feeds into a personal magazine that...
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MINI Ad Uses 3D Cabrio Model From The Future
Imagine this: You’re reading through a car magazine when you come to an ad for the new MINI Cabrio. The ad directs you to a URL, and once there, asks you to place your magazine in front of a webcam....
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Augmented Reality Will Change Advertising
In the spring of 2009, Vuzix will release a product that could forever change the way we think about advertising: the Wrap 920AV. Vuzix is a leading manufacturer of video eye wear for the consumer,...
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LEGO Uses Augmented Reality To Make Models Come To Life
LEGO is testing out a new idea called the Digital Box that could forever change the way we think of product packaging. The Digital Box is the work of Metaio, the same company that created the Virtual...
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Ford and Lexus Experiment with the Sports Illustrated Swimsuit Edition
For this year’s Sports Illustrated Swimsuit Edition, two car companies created unique ad campaigns specifically for the issue, but also extended those print campaign into the online and mobile world...
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Edible Survival Guide Helps Land Rover Owners Survive
Everyone knows that “the medium is the message”, but no ad that I’ve seen in recent memory proves that point more than this print ad from Land Rover, called the Edible Survival Guide: The guide aims to...
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Help Save Direct Mail
Direct mail is only boring if you let it be boring. Toronto, Ontario based agency Lowe Roche found a way to spice up their direct mail campaign for Pfaff Porsche by taking a Porsche 911 and parking it...
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BMW Makes Direct Mail Exciting Again With The M Press
When I wrote about the need for better direct mail campaigns, one idea I mentioned was to “create a direct mail ad that’s also a unique piece of art”. No doubt inspired by that idea (probably not)...
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